The communications agency “Alpha” has won two awards this year in the prestigious “European Agency Awards 2025” competition – in the categories “Best PR Campaign” (best public relations campaign) and “Best Integrated Campaign” (best integrated campaign), for the “Never Alone!” campaign implemented in Lithuania in cooperation with the app Findmykids. This achievement confirms that the Baltic communications industry can create European-level solutions with real social impact.
More than 300 agencies from over 40 European countries took part this year in the “European Agency Awards 2025”, competing with their best projects in various advertising, public relations and digital marketing disciplines. The jury, which included international industry experts, recognised that “Never Alone!” stands out for its deeply human message, social relevance and excellently coordinated integrated approach.
The “Never Alone!” campaign was created at a time when public concern about child safety was growing in Lithuania – several thousand children go missing every year, yet there was a lack of unified, hope-giving communication. The goal of the campaign was to transform fear and uncertainty into action and understanding, encouraging parents to talk to their children about safety and to use technology as support, not control.
The creative idea – “Do you know where your Kevin is?” – referenced the film Home Alone, combining humour with warm human emotion. The campaign became a national conversation in Lithuania, spanning television, digital media, radio, influencers and the involvement of public organisations. As a result, it reached almost the entire parent audience in the country, significantly increased awareness and downloads of the Findmykids app, and – even more importantly – sparked an open public discussion about child safety.
“We are very proud of our team’s work and this international recognition,” says Lauris Špillers, a member of the board of “Alpha”. “The awards prove that by combining a genuine story with a creative and integrated approach, it is possible to achieve more – not only communication results, but also positive change in society. We believe this is the main purpose of modern communication.”
About “Alpha”
“Alpha” is one of the leading full-service communications agencies in the Baltics, operating in all Baltic countries and combining expertise in public relations, marketing, digital advertising and media strategy. The agency helps companies and organisations create content that matters – content that builds trust and public engagement. In 2024, “Alpha’s” net turnover in Latvia reached EUR 2,661,596, which is 34.1% more than in 2023, while profit increased to EUR 113,322 (from EUR 71,878 in 2023), demonstrating the company’s stable growth and competitiveness in the Baltic market. Meanwhile, “Alpha’s” parent company in Estonia – OÜ “AlphaAgency” – has received the AS “Creditinfo Eesti” certificate “Strongest in Estonia 2025”, which confirms the company’s contribution to the development of Estonia’s economy and the promotion of a culture of fair business practices. Based on 2024 economic data, the company received a “Very good” (AA) credit rating, which is awarded to only 7.6% of companies in Estonia.
This is paid information.
Originally published at https://inc-baltics.com/agentura-alpha-uzvar-european-agency-awards-2025-divas-kategorijas/
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