Alvina Chernova
Brand strategist working with small, medium, and large companies across various industries, including entertainment, FMCG, non-profit, gambling, and media services.
marketing
The high art of AI blunders
The fact that every week brings a new global crisis is actually reassuring – civilization still has a pulse. The fact that this crisis no longer really interests anyone – well, that is already a sign of progress. We live in an era in which we can choose between two permanent cataclysms: politics and artificial intelligence. Politics – with its endless stock of prefixes: geo, eco and ego […]
In customer service, artificial intelligence is not a panacea
Are you sure that artificial intelligence solutions are providing your clients with a more personalized experience? Or perhaps it’s the opposite – these solutions are actually making them angry? Jim Eckes says that when he founded the telecommunications company Tie Technology in 2006, the quality of customer service was really low. When AI tools appeared almost 20 years later, it seemed that business owners would finally be able to solve […]
Most of your marketing expenses are wasted
Here you will find two simple ways to fix it without draining your bank account! The original article is available on inc.com. The article has been translated with the help of artificial intelligence, but it has been edited by an editor. I have had many dogs in my life – I truly love them – and if there is anything I am known for, it is a squirrel brain. Every […]